Why Honey Cake

A name built around sharing, optimism and renewal.

During Rosh Hashanah, the Jewish New Year, honey cake is baked and shared. It sits at the centre of the table, and everyone gets a slice. We eat it with a wish for a sweet year. That is where our name comes from.

Sweetness is not a small thing to wish for. It is the hope that the year ahead is sweeter than the one behind it.

Just as honey cake brings sweetness and joy to the table, Honey Cake exists to bring optimism, kindness and possibility into people’s lives. Every moment can be a new beginning. Every moment can be a new year.